This is not simply the finest selection of sports optics and outdoor technologies in the industry. It’s testament to a philosophy and a way of life. For 68 years, we’ve been committed to sharpening your connection with this big, beautiful world because we believe your experiences are the fabric of your life. And that it’s our appointed mission to see you live as large as possible. Magnify Life.
Features a built-in, 3-axis digital compass for true heading.
A new SUP board in the Jobe collection! The Venta is our new white water...
High-end quality without breaking the bank! The Desna is our SUP board which offers the...
Bigger is better right?! The 12.6 Neva SUP is a touring SUP which brings speed...